Grow Your Business with Empathy Driven Marketing
Empathy Marketing 101 will show you how to connect with your audience on an emotional level and guarantee your marketing resonates.
Get Access Now"This course was a breath of fresh air. It felt like the beginning of a marketing revival."
-Preston
Step 1:
Learn the Framework
Step 2:
Improve Your Marketing
Step 3:
Grow Your Business
Most marketing feels salesly and impersonal.
Without empathy in your marketing, people will…
- Ignore your message
- Leave your website
- Not open your emails
- Not trust what you offer
Your marketing should build trust and create relationships.
But it requires an empathy-driven strategy not taught in most courses.
Empathy Marketing 101 is different. Inside the course, you'll learn a framework for...
👉 Knowing Your Audience and Building Trust
👉Adding Empathy to Every Interaction
👉Understanding Your Audience's Thoughts & Feelings
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
—Steve Jobs
Inside the Course You'll Learn How To...
🎯Identify Your Target Audience
Most businesses have a vague idea of their customer. We’ll teach you how to get crystal clear on who your business is for.
💛 Speak to Your Audience’s Emotions
Every experience with your business elicits an emotion. We’ll teach you how to connect with your customers on the deepest level possible so they want what you offer.
🔥Make Your Marketing Resonate
You can’t afford to not have clarity. We’ll show you how to map your key experiences so your messaging always lands and your customers never get confused.
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Map Every Stage of Your Marketing (Without Getting a Headache)
Modern marketing is a journey. And emotions are what moves people.
The Empathy Marketing 101 course breaks down your key experiences and challenges you to step into the shoes of your customer — each step of the way.
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Know What Your Customers Are Thinking & Feeling (Without Being a Mind Reader)
Every social media post, ad, landing page, and email elicits an emotion.
The Marketing Emotions Wheel helps you identify those emotions so you know you’re creating the right ones.
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Grow Your Business and Create Raving Fans (Without Sales-y Funnels)
Don’t feel like complicated ad funnels, webinars, and sale sequences are “you”?
Welcome to the club. Our framework is built around serving your audience, not just selling to them — because long term relationships are more profitable anyway.
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“We're not competitor obsessed, we're customer obsessed. We start with what the customer needs and we work backwards.”
—Jeff Bezos
This course is for you if…
✅ You want to develop a strong connection with your target audience
✅ You want to understand your audience's emotional motivators
✅ You want to increase lifetime value and reduce churn
✅ You want to build longterm relationships with your audience
✅ You want a foundational marketing strategy (that won't expire)
This course is not for you if…
🛑 You want a quick fix
🛑 You want to pressure people to buy
🛑 You want to squeeze people through a funnel
🛑 You care more about selling than serving your customers
🛑 You want to jump from tactic to tactic without a strong strategy
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This course was a breath of fresh air. It felt like the beginning of a marketing revival. The teaching was authentic and the frameworks shifted how I saw my businesses. I have new handles to help connect with my customers every time.
—Preston Wilson [Owner/Bower Traust Construction]
This course doesn’t just give practical ways to improve your marketing — it provides a much-needed fresh perspective. If you want your brand or business to better connect with your customers, this course is a must. It brought me back to the heart of good marketing.
—Halle Watson [Associate Director of Marketing Strategy/LMG Marketing]
On a Personal Note…
Look, we get it. There’s plenty of marketing courses out there. But we’re not teaching any growth hacks or funnel secrets here.
We’re teaching what we personally believe in: if you put people first, profit will inevitably follow.
Unfortunately, most businesses get started without this empathetic foundation.
They generate a lot of activity, but often lose sight of what they’re really about and who they’re trying to reach.
You know what you offer, but how well do you know...
- Your target audience?
- Your audience’s emotions?
- And their emotions in response to your marketing and messaging?
Without knowing this, it’s like playing darts in the dark — throwing at the wall but never knowing if you’re on target. This is exactly what we help you fix through Empathy Marketing 101.
By the end of the course, you’ll walk away with a clear, straightforward strategy for making your marketing resonate.
We charge clients thousands of dollars when we use these principles on their marketing and messaging. But you can learn it yourself (it’s really that simple) right now and get access to every framework for a fraction of that.
If you’re just getting started, this course will help you get started on the right foot.
If you already have paying customers, this course will help you keep them longer.
We can’t wait to see how this course helps you become an even more empathetic marketer.
Empathy Marketing Co.
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What’s Inside the Course
- Lesson 1: What is Empathy Marketing?
- Discover a more ethical approach to marketing that puts people first
- Lesson 2: Knowing Your Customers
- Identify who your target customer is, what you want them to feel, and what success looks like
- Lesson 3: Knowing What Your Customers Want
- Identify their problem and put empathy into action
- Lesson 4: Adding Empathy to Your Key Experiences
- Identify the Key Experiences surrounding your product or service
- Lesson 5: Identifying Your Customers' Emotional Motivators
- Identify the positive emotions you want your brand to elicit (e.g., inspired, calm, etc.)
- Lesson 6: Avoiding the Agitation Zone
- Identify the emotions you want to avoid (e.g., indifferent, confused, etc.)
- Lesson 7: Guaranteeing Customer Success
- Identify your customer’s dream outcome with your solution
- Lesson 8: Responding to Failure with Empathy
- Identify the worst case scenario for your customer
- Lesson 9: Touchpoint Mapping for Your Business
- Identify your Key Experiences and map each touchpoint
- Lesson 10: From Identifying to Ideating
- Discover a proven process for transforming problems into gamechanging solutions
“Build trust and earn attention. The entity that gets the most trust will get the most customers.”
—Seth Godin
Get Instant Access to the Empathy Marketing 101 Course
Includes:
- Empathy Marketing 101 Video Course ($197 Value)
- Empathy Map Framework ($147 Value)
- Marketing Emotions Wheel Checklist ($27 Value)
- Bonus: 7 Cheat Sheets ($97 Value)
- Target Audience Cheat Sheet
- Problem Identifier Cheat Sheet
- Key Experience Cheat Sheet
- Customer Emotions Cheat Sheet
- Dream Outcome Cheat Sheet
- Flipping Failure Cheat Sheet
- Touchpoint Mapping Cheat Sheet
Only $97
NOW $47 <--50% OFF
($468 Value)
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Our "Empathy Education" Lifetime Guarantee
If you don’t feel like this course helps you become a more empathetic marketer we’ll give you your money back. 100% satisfaction guaranteed. We're teaching timeless principles so there's also no expiration on our guarantee.
