Get a proven plan for creating loyal, repeat customers.
The Empathy Marketing 101 course will help you identify your target audience, speak to their emotions, and turn them into raving fans.
Get Access NowStep 1:
Learn the Framework
Step 2:
Map Your Customer Journey
Step 3:
Watch Your Business Grow
Marketing can be overwhelming. And without a clear map for how your business connects with customers, people will…
- Get confused and leave your website
- Ignore your social media content
- Leave your emails unread
- Not notice how your brand is different
Your marketing should build trust and create long term relationships. But most people don’t even know where to start. Empathy Marketing 101 will teach you how to build a foundational map for your business, speak to your customer’s emotions, and create raving fans that grow your business.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
—Steve Jobs
Inside the Course You'll Learn How To...
📍Identify Your Target Audience
Most businesses have a vague idea of their customer. We’ll teach you how to get crystal clear on who your business is for.
💛 Speak to Your Customer's Emotions
Every experience with your business elicits an emotion. We’ll teach you how to connect with your customers on the deepest level possible so they want what you offer.
🔥Eliminate Friction for Your Customers
You can’t afford to not have clarity. We’ll show you how to map your key experiences so your messaging always lands and your customers never get confused.
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Map Every Stage of Your Marketing (Without Getting a Headache)
Modern marketing is a journey. And emotions are what moves people.
The Empathy Marketing 101 course breaks down the key experiences of your brand and challenges you to step into the shoes of your customer — each step of the way.
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Know What Your Customers Are Thinking & Feeling (Without Being a Mind Reader)
Every social media post, ad, landing page, and email elicits an emotion.
The Marketing Emotions Wheel helps you identify those emotions so you know you’re creating the right ones.
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Grow Your Business and Create Raving Fans (Without Sales-y Funnels)
Don’t feel like complicated ad funnels, webinars, and sale sequences are “you”?
Welcome to the club. Our framework is built around serving your audience, not just selling to them — because long term relationships are more profitable anyway.
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“We're not competitor obsessed, we're customer obsessed. We start with what the customer needs and we work backwards.”
—Jeff Bezos
This course is for you if…
✅ You want to develop a strong connection with your customers
✅ You want to understand your customer’s emotional motivators
✅ You want to increase the LTV of your customers and reduce churn
✅ You want to build longterm relationships with your customers
✅ You want a foundational marketing strategy for your business
This course is not for you if…
🛑 You want a quick fix
🛑 You want to pressure people to buy
🛑 You want to squeeze people through a funnel
🛑 You care more about selling than serving your customers
🛑 You want to jump from tactic to tactic without a strong strategy
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This course was a breath of fresh air. It felt like the beginning of a marketing revival. The teaching was authentic and the frameworks shifted how I saw my businesses. I have new handles to help connect with my customers every time.
—Preston Wilson [Owner/Bower Traust Construction]
This course doesn’t just give practical ways to improve your marketing — it provides a much-needed fresh perspective. If you want your brand or business to better connect with your customers, this course is a must. It brought me back to the heart of good marketing.
—Halle Watson [Associate Director of Marketing Strategy/LMG Marketing]
On a Personal Note…
Look, we get it. There’s plenty of marketing courses out there. But we’re not teaching any growth hacks or funnel secrets here.
We’re teaching what we personally believe in: if you put people first, profit will inevitably follow.
Unfortunately, most businesses get started without this empathetic foundation or they develop leaks in their customer journey over time.
They generate a lot of activity (and sometimes profit), but often lose sight of the customer in the process.
You know what you offer, but how well do you know...
- Your customers?
- ...and their journey with you?
- ...and their emotions on that journey?
The Empathy Marketing 101 course is designed to help you add empathy to every interaction and truly get to know your customer.
We do this by identifying common problem areas where "leaks" occur and reducing friction.
These leaks can occur anywhere: your website, emails, onboarding, customer service, and more.
If you don’t have your customer journey clearly mapped (especially if you deliver value digitally) — it’s near impossible to know what’s leaking. And if you don’t know what’s leaking, it won’t be long before you’re leaking customers and $$$.
If you’re just getting started, this course will help you get started on the right foot.
If you already have customers, this course will help you keep them longer.
We can’t wait to see how this course helps you become an even more empathetic marketer.
Empathy Marketing Co.
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What’s Inside the Course
- Lesson 1: What is Empathy Marketing?
- Discover a more ethical approach to marketing that puts people first
- Lesson 2: Knowing Your Customers
- Identify who your target customer is, what you want them to feel, and what success looks like
- Lesson 3: Knowing What Your Customers Want
- Identify their problem and put empathy into action
- Lesson 4: Adding Empathy to Your Key Experiences
- Identify the Key Experiences surrounding your product or service
- Lesson 5: Identifying Your Customers' Emotional Motivators
- Identify the positive emotions you want your brand to elicit (e.g., inspired, calm, etc.)
- Lesson 6: Avoiding the Agitation Zone
- Identify the emotions you want to avoid (e.g., indifferent, confused, etc.)
- Lesson 7: Guaranteeing Customer Success
- Identify your customer’s dream outcome with your solution
- Lesson 8: Responding to Failure with Empathy
- Identify the worst case scenario for your customer
- Lesson 9: Touchpoint Mapping for Your Business
- Identify your Key Experiences and map each touchpoint
- Lesson 10: From Identifying to Ideating
- Discover a proven process for transforming problems into gamechanging solutions
“Build trust and earn attention. The entity that gets the most trust will get the most customers.”
—Seth Godin
Get Instant Access to the Empathy Marketing 101 Course
Includes:
- Empathy Marketing 101 Video Course ($197 Value)
- Empathy Map Framework ($147 Value)
- Marketing Emotions Wheel Checklist ($27 Value)
- Bonus: 7 Cheat Sheets ($97 Value)
- Target Audience Cheat Sheet
- Problem Identifier Cheat Sheet
- Key Experience Cheat Sheet
- Customer Emotions Cheat Sheet
- Dream Outcome Cheat Sheet
- Flipping Failure Cheat Sheet
- Touchpoint Mapping Cheat Sheet
Only $97 ($468 Value)
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Our "Empathy Education" Lifetime Guarantee
If you don’t feel like this course helps you become a more empathetic marketer we’ll give you your money back. 100% satisfaction guaranteed. We're teaching timeless principles so there's also no expiration on our guarantee.
